There’s so much talk about algorithms taking over our world. In fact, they already have, as we write. So, every action is anticipated, predictable.
What you order online, what you do offline, the picture that’s being sketched by these tiny programs, back-end, may not be clear to you, but definitely it’s to the software and in turn the extended-you is so close to the advertisers, the agencies, to everyone else who is interested in you.
Your choice of being silent, being off-the-grind, or of being simply you, is no more your choice but is dependent on external factors. You are no longer who is in control, even if you think so.
The machines and in turn algorithms have taken you in control already. The 50 items that you choose online, considering yourself liberated, are just those 50 items that have been chosen. There are another 500 which don’t figure in your search list.
The search results that you feel are apt for your research are also not the best results. The search optimization engines have been paid to make some of these results appear before you.
The content that you choose don’t come filtered through newsroom editors any longer. The choices online reflect what the sellers want you to see, read or view.
Your choices political or your participation in campaigns too are not your independent choices. They are based on what the most people consider right online.
In this era of freedom, are you really freely making choices?
Yes, of course. You are free to choose but within the confines of the digital world. What your mind considers free choice is just one of the many gauged outcomes that different software is already aware of. The choices are restricted to a finite number of outcomes.
Is this digital spell worth? Are you sure that this article is written by a human or some great algorithm?
The world is divided into two. Some believe the great time is here. The others are the skeptic.
What’s your take?